The WTA is the global leader in women's professional sport. More than $100 million in prize money is paid. Over 5.4 million fans attended the women’s tennis events in 2012. Via different media hundreds of millions more around the world followed the best in women tennis.
The prominent WTA Premier Events achieve the highest interest within the women tennis fan community. The series consists of the top 22 tournaments in the women’s circuit, including the prestigious WTA Championships held in Istanbul (TEB BNP Paribas WTA Championships) and Sofia (Tournament of Champions) at the end of every season.
Playbook International markets the media rights to the WTA Premier Events over the next years.