The digitization of media content, coupled with pervasive high-speed broadband connectivity and the proliferation of Internet-enabled devices are transforming the way content is distributed and consumed globally.
The media convergence offers risks and opportunities for both rights holders and rights exploiters. Playbook International respects the risks but also exploits the opportunities on several projects with their clients.
Since the future of the media industry –and particularly the media rights business –is determined by the convergence, the new media field maintain an essential factor in the company’s future activities.