Playbook International is a young, ambitious, but experienced company in the world of sport media rights based in Hamburg, Germany. The founders bring with them twenty-years of business experience and a world-wide network within the media and sports industry.

Over the years both founders have built personal relationships to decision makers of media groups, broadcasters, telecommunication companies, as well as to many highly-reputable representatives in the world of sport –mainly in Central and Eastern Europe.

After a dozen years of working in several functions at a big sport media rights agency in Germany, Playbook International was founded by Christoph Lang in 2011. One year later, Robert Toennis joined Playbook International as a partner.

Today, Playbook International operates worldwide but with a special focus on Central and Eastern Europe. In particular in the countries of Bulgaria, Romania, Czech Republic, Slovakia as well as in the former Yugoslav territories of Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia, and Slovenia. Playbook International has an excellent network within those countries due to its long history and regular visits there.