Philosophy
The market of media rights trading has changed significantly over the last decade. Nowadays, small and flexible but territory-focused agencies with a high market knowledge, permanent market presence as well as a distinguished contact network add greater values to rights holders and/or broadcasters.
Especially in Central and Eastern Europe, customers appreciate long and trustful relationships, which were built and proven for many years.
Playbook International prioritizes long-term trustworthy relationships. We will only offer services which are beneficial for both parties, since that means good business.
We made it our priority to create the best solution for a customer by remaining flexible at every stage. Consequently, we believe the right business model can always be developed only once the needs of a customer are fully understood.